Careers at The SEO For Law Firms

We’re building the future of legal marketing. If you’re passionate about helping law firms grow through strategic SEO, content excellence, and innovative marketing, we want to hear from you.

Our Mission and Culture

TheSEOForLawFirms.com was founded with a simple belief: most law firms struggle with digital marketing because they lack expertise, strategy, and resources. Our mission is to fix that.

We work with personal injury firms, family law practices, criminal defense attorneys, and specialized legal practices to build their online presence from scratch and dominate their markets. We combine AI intelligence with human expertise, data-driven strategy with legal market knowledge, and ethical practices with aggressive growth.

Our culture is built on:

Excellence: We don’t ship mediocre work. Every deliverable—every blog post, every keyword recommendation, every strategy document—is held to the highest standard.
Learning: Legal marketing changes constantly. Google updates algorithms. Law firm niches shift. We invest in continuous learning and expect our team to do the same.
Autonomy: We hire experienced professionals and give them ownership. If you’re a strategist, you own your client relationships. If you’re a writer, you own content quality. We don’t micromanage.
Impact: You’ll see direct results. A law firm you help grow increases their case volume, hires more staff, and serves more clients. That impact is real and measurable.
Collaboration: No silos. SEO strategists, content writers, legal researchers, and account managers work together. The best ideas come from cross-functional teamwork.

Why Work Here

You’ll Develop Real Expertise

Our team develops deep knowledge of legal niches, SEO strategy, and law firm operations. This expertise is valuable—you’ll be in demand if you ever leave. Many of our team members could easily transition to legal marketing agencies, in-house legal department marketing roles, or start their own agencies.

You’ll Build a Portfolio of Results

Every client we work with is a case study. Every successful keyword ranking, every lead generation increase, every market dominance is something you’ve contributed to. Your portfolio will showcase real, measurable results.

Competitive Compensation

We pay competitively for the legal marketing space. Compensation is based on experience, role, and market. We review and adjust compensation annually based on performance and market rates.

Benefits

Health insurance (medical, dental, vision)
401(k) with company match
Flexible working arrangements (remote-friendly for most roles)
Continuing education budget ($2,000/year per person)
Unlimited PTO (yes, really—we trust our team)
Professional development conferences (at least one annually)
Home office setup allowance for remote employees

You’ll Work With Intelligent Clients

We work with law firms that understand marketing and are willing to invest in growth. This means fewer “convince me this works” conversations and more “how do we accelerate results” conversations. It’s energizing.

We’re Currently Hiring

SEO Strategist (Full-Time)

Location: Remote or Dallas, TX office (flexible)

About the Role

We need an experienced SEO strategist who understands law firm markets and can build comprehensive SEO strategies from scratch. You’ll own the strategy side of 3-5 client relationships, conducting keyword research, competitive analysis, market opportunity identification, and building content strategies.

Responsibilities

Conduct keyword research and competitive analysis for law firm clients
Identify market opportunities and growth areas
Build content clusters and topic maps for topical authority
Create SEO strategy documents and roadmaps
Recommend site structure improvements and technical SEO optimizations
Develop local SEO strategies for multi-location law firms
Monitor keyword rankings and performance metrics
Present strategy recommendations to clients and internal team
Stay current with Google algorithm updates and industry changes
Collaborate with content writers and legal researchers to execute strategy

What We’re Looking For

3+ years of SEO strategy experience (agency background preferred)
Strong understanding of keyword research, competitive analysis, and content strategy
Experience with law firms or professional services (not required but valuable)
Proficiency with SEO tools (Ahrefs, SEMrush, Surfer, or similar)
Excellent communication skills—you’ll present strategy to clients and team
Ability to work independently and manage multiple client relationships
Analytical mindset with data-driven decision making
Passion for continuous learning and staying current with SEO trends
Ability to explain complex SEO concepts in simple terms

Compensation: $65,000 – $85,000 annually based on experience

Legal Content Writer (Full-Time)

Location: Remote

About the Role

We’re looking for an exceptional content writer who can research legal topics, understand law firm markets, and produce high-quality blog posts, landing pages, and legal guides. You’ll work from strategy briefs and SEO recommendations to create content that ranks and converts.

Responsibilities

Write blog posts, landing pages, and legal guides (1,500-3,000 words each)
Conduct legal research and cite case law and statutes accurately
Optimize content for target keywords and user intent
Research law firm niches and create content for various practice areas
Collaborate with SEO strategists to understand content strategy
Incorporate attorney feedback and revision requests
Maintain consistent voice and tone across all content
Meet publication schedules and deliver high-quality work consistently
Fact-check legal information and ensure accuracy
Develop content that builds E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness)

What We’re Looking For

2+ years of professional writing experience (legal background helpful)
Strong research skills and ability to understand complex legal topics quickly
Excellent writing skills with ability to explain legal concepts clearly
Familiarity with SEO best practices and keyword optimization
Ability to write for different audiences (injured people, law firm owners, legal professionals)
Attention to detail and accuracy, especially with citations and facts
Ability to work from strategic briefs and follow content guidelines
Comfortable with self-directed work and meeting deadlines
Passion for legal topics and law firm marketing
Portfolio of writing samples required (legal writing preferred)

Compensation: $50,000 – $70,000 annually based on experience and portfolio

Roles We May Have Available Soon

Legal Research Specialist

We’re exploring hiring a legal research specialist to support content writers and strategists with case law research, statutory analysis, and legal fact-checking. If you’re interested in this role, please mention it in your application.

Account Manager

As we grow, we’ll need account managers to own client relationships, manage project timelines, and ensure client satisfaction. If you have experience managing professional services client relationships, we’d love to hear from you.

What We Look For In Every Hire

Expertise: You know your craft. You’re not learning on our dime—you’re already excellent and want to get better.
Ownership: You take responsibility for your work and your clients. You don’t wait to be told what to do.
Communication: You can explain complex ideas simply. You ask clarifying questions. You give and receive feedback well.
Integrity: You do quality work even when no one’s watching. You’re honest about what you don’t know and willing to learn.
Curiosity: You stay current with your field. You read industry blogs. You experiment with new tools and techniques.
Collaboration: You work well with others. You share knowledge. You make your teammates better.

Our Hiring Process

Step 1: Application Review (1-2 days)

We review your resume, cover letter, and portfolio. We’re looking for relevant experience and evidence of quality work.

Step 2: Initial Conversation (30-45 minutes)

If we like your background, we’ll schedule a brief call to discuss your experience, interest in the role, and expectations.

Step 3: Work Sample or Assessment (1-3 hours)

For SEO strategists, we’ll ask for a sample keyword research and strategy brief. For writers, we’ll ask for a writing sample or short assignment. This helps us evaluate your actual work quality.

Step 4: Team Interview (45-60 minutes)

You’ll meet with the relevant team members (your potential manager and peers). This is your chance to ask questions and see if you’d enjoy working here.

Step 5: Final Review and Offer

If everyone’s aligned, we’ll make an offer. We move quickly once we find the right person.

Diversity, Equity, and Inclusion

We’re committed to building a diverse team. We believe diverse perspectives lead to better strategy, more creative solutions, and stronger client results.

We actively encourage applications from people of all backgrounds, experiences, and identities. We offer accommodations for candidates with disabilities. We’re equal opportunity employers.

How to Apply

Ready to join our team? Send your application to: careers@theseoforlawfirms.com

Please include:

Resume: Your work history and experience
Cover Letter: Why you’re interested in this role and what you’d bring to our team (1-2 paragraphs is fine)
Portfolio or Samples: 2-3 work samples demonstrating quality. For SEO Strategists, include a sample competitive analysis or keyword research document. For Writers, include published articles or writing samples.
What You’re Looking For: Brief note about your ideal role, compensation expectations, and working situation (remote vs. office)

Application Window: We review applications rolling basis. Apply ASAP if interested—positions fill quickly.

Questions?

Have questions about a role or the application process? Email us at careers@theseoforlawfirms.com

Final Thought

Building a law firm’s online presence from zero to market dominance is challenging, rewarding work. You’ll develop skills and expertise that take years to build at most agencies. You’ll see the direct impact of your work—law firms you help grow increase their case volume, hire staff, and serve more clients.

If you’re passionate about SEO, legal marketing, and building something real, we’re excited to meet you.