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Law Firm SEO FAQ

Frequently Asked Questions

Everything attorneys ask before hiring us, answered in plain English. No marketing fluff, no hidden fees.

1. How much does law firm SEO cost?

Law firm SEO at TheSEOForLawFirms.com starts at $4,000/month for our Foundation tier, $8,000/month for Growth, and $12,000/month for Domination. All plans include keyword research, on-page optimization, technical SEO, content production, and monthly reporting. We require a 12-month minimum so the strategy has time to compound. Most firms see meaningful ranking movement by month 4 and lead-flow lift by month 6.

2. How long does it take to see SEO results for a law firm?

Most personal injury and family law firms working with us see initial movement in 60 to 90 days, page-one rankings on long-tail terms in 4 to 6 months, and meaningful case volume increases at 6 to 9 months. Highly competitive primary terms typically take 9 to 12 months. We report progress monthly so you always know exactly where you stand.

3. Do you only work with personal injury law firms?

Personal injury is our specialty and where we deliver the strongest ROI, but we also work with family law, criminal defense, estate planning, immigration, and employment law firms. We do not take on more than one firm per practice area per market.

4. What makes you different from LawRank, Consultwebs, or Scorpion?

Three things. First, we are operator-led. Joseph Timpson personally reviews every strategy, not an account manager who has never run a campaign. Second, we cap clients per market so we never compete against ourselves. Third, our pricing is transparent and published on the site.

5. Do you require a long-term contract?

Yes, 12 months. SEO is a compounding asset and the firms that win are the ones who commit. If you are looking for a month-to-month agency or guaranteed results in 30 days, we are not the right fit.

6. Will I own the website and content if we stop working together?

Yes. You own your domain, your hosting, your WordPress install, and every piece of content we produce. We do not hold sites hostage. When the contract ends, you keep everything.

7. Do you build the website too or just SEO?

We do both. Most engagements include a Kadence-based WordPress build optimized for Core Web Vitals, conversion, and local SEO. This is included in the Growth and Domination tiers.

8. How many keywords do you target?

Foundation targets 25 primary keywords plus their long-tail variants. Growth targets 75. Domination targets 200 plus across multiple practice areas and city pages. We focus on commercial-intent terms that book consultations, not vanity traffic.

9. Do you handle Google Ads and LSAs too?

Yes. PPC and Local Service Ads are available as an add-on to any tier, or built into the Domination package. We are a Google Ads certified partner and manage LSA verification end-to-end.

10. What is included in the monthly report?

Keyword rankings tracked weekly, organic traffic by landing page, lead form submissions and calls with call recording, Google Business Profile insights, backlinks earned that month, content published, and a written summary from Joseph with the next month plan.

11. Do you write the content yourselves or outsource it?

All content is written in-house by attorneys and legal-marketing writers, then edited by Joseph. We do not use offshore writers and we do not publish AI-generated content without heavy human editing and fact-checking.

12. Can you help with reviews and reputation management?

Yes. Reputation management is included in Growth and Domination. We set up automated review request flows after case settlements, monitor Google, Avvo, Yelp, and Bing, and help craft responses to negative reviews.

13. How is my data and case information protected?

We sign a mutual NDA before the strategy call. Client data is stored in encrypted systems with 2FA, and we never publish case details, settlement amounts, or client names without written permission.

14. Do you offer a free SEO audit?

Yes. Book a 30-minute strategy call and we will run a full technical, on-page, and competitive audit before we meet. No charge, no obligation. You walk away with the audit even if you do not hire us.

15. What cities and states do you serve?

Nationwide across the United States. Most of our clients are in Texas, Florida, California, Georgia, Arizona, Utah, and the Northeast corridor, but we have placed firms number one in Tier 1, 2, and 3 metros in 38 states.

16. Can you guarantee number one rankings?

No agency can ethically guarantee number one rankings. Google algorithm and your competitors are outside anyone control. What we guarantee is the work: the deliverables in your contract will be completed on time every month.

17. Do you work with solo attorneys or only large firms?

We work with solo and small firms (1 to 5 attorneys) on Foundation, mid-size firms (6 to 20 attorneys) on Growth, and large firms (20 plus) on Domination. Our average client is a 4 to 8 attorney personal injury firm.

18. What happens on the strategy call?

45 minutes. We share screen, walk through the audit we ran on your site, show you exactly where you are losing cases to competitors, lay out the 12-month plan, and answer every question. No high-pressure pitch.

19. Do you do social media marketing for law firms?

Limited. We optimize LinkedIn for the named partner, set up basic posting cadences, and integrate social signals into the SEO strategy. We do not run daily Instagram or TikTok campaigns.

20. How do I get started?

Click any Book Your Strategy Call button on the site, pick a 30-minute slot on Joseph calendar, and we will run the free audit before we meet. From signed contract to launch is typically 7 to 10 business days.

Still have questions?

Book a free 30-minute strategy call and we will answer everything in person.

Book Your Free Strategy Call