Local SEO Readiness Checker
Comprehensive audit of your local SEO factors that impact map pack rankings and local visibility.
Local SEO Audit Checklist
Check off each item your firm has completed. Your score updates automatically.
Google Business Profile Optimization 0%
Profile must be verified (postcard or phone)
Select all applicable practice areas from GBP categories
Add specific services offered (consultations, virtual appointments, etc.)
Detailed description with keywords, experience, specialties
Website URL clearly displayed in GBP profile
Accurate hours for all office locations
NAP Consistency (Name, Address, Phone) 0%
Exact same business name everywhere
Same address format across all platforms
Single phone number listed everywhere
Google Search/Maps shows only current address
NAP info consistent in website footer
Structured data includes organization schema
Local Citations & Directories 0%
Free lawyer directory with consistent NAP
Legal directory optimized with ratings, reviews, background
Major legal directory with firm information
Prestigious legal directory with profile
Local business directories with consistent info
All directories use same NAP format and details
Reviews & Reputation Management 0%
Minimum review volume for ranking credibility
Strong rating demonstrates client satisfaction
Reply to both positive and negative within 48 hours
Client reviews reference specific legal specialties
Consistent review velocity demonstrates ongoing success
Use tools to monitor new reviews and sentiment
Local Content & Schema Markup 0%
Dedicated pages for each city/county served
E.g., “Divorce Attorney in [City]” pages with local content
LocalBusiness or LawFirm schema on main pages
Google Map embedded on contact/location pages
Publish case results and client success stories by location
Blog posts mentioning local courts, judges, laws
Local Link Building 0%
Press mentions and links from local news outlets
Member of local Chamber with backlink
State/local bar association membership listed online
Links from local business/professional directories
Links from local events, charities, organizations you sponsor
Links from local partners, referral sources
Your Local SEO Readiness Report
A
Overall Local SEO Grade